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Picture of Arianne Riddell

Arianne Riddell

Chief Sales Officer – SLT

As the Chief Sales Officer at the Personal Group, I lead the commercial strategy for a rapidly growing employee benefits and insurance provider.

With over 26 years of experience in sales leadership and business development roles, I have a proven track record of delivering exceptional results in various markets and disciplines, including SAAS, social, digital, OOH, gaming, and press.

My passion is to build, support, and develop high-performing sales teams that exceed growth expectations and foster a culture of excellence and innovation. I have won multiple awards for my work, including a Cannes Gold Lion for a groundbreaking campaign with Nike. I thrive in fast-paced environments that embrace continual transformation and I love working with trailblazing businesses and people who want to make a difference.

Some of my colleagues

Picture of Hywel Phillips
Hywel Phillips
Chief Operating Officer

About Personal Group

At Personal Group, we are a leading UK provider of employee benefits and health insurance. Since the 1980s, we have been on a mission to revolutionise insurance and employee benefits, and while our business has evolved over the past four decades, our commitment to supporting people and businesses has remained constant.

Today, we are focused on improving employee health, wellbeing and engagement, working towards our vision of being “the champion of affordable benefits, keeping businesses and their employees happy, healthy and protected.” Our culture is shaped by our core values of Pace, Passion and Professionalism, which guide how we work together, support our customers and deliver when it matters most.

Founded in 1984
Co-workers 250

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